Absurdity in Signage: You Can't Buy Happiness, But . . .

A sign with changeable letters is ideal for a smaller grocery store in a high traffic area. Smaller stores tend not to be destination stops for people who don't live or work nearby, so getting some buisness from people passing by is of course helpful. And advertised 'in-store' specials on things people buy all the time might be just the ticket for getting someone to stop — things like milk, bread, tissue, the sort of basic staples you use every day.

This supermarket seems to have, for lack of a better term, opted for a different strategy. Pineapple and Vachon cakes aren't exactly everyday staples (at least, not in my house they aren't), but they are at least reasonably normal food products. But Simple Pleasure and Hungry Man, while presumably brand names for something, look really strange as advertised products out of any context. Either than or CO-OP has started selling abstract concepts, feeling, and emotions (and also people). In which case, I hope they have a sale on contentment and rest, because with a new baby in the house, those are two commodities in high demand.