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A perfect sign needs several elements. It should be informative and attractive, and therefore attract clientele who are interested in what is being offered at the location. A sign that is looks good, but isn't informative, might attract the wrong people. A sign that is informative, but doesn't look good, might not attract very many customers.
One other key attribute for a sign is accuracy. Only in this case, I really hope that the sign isn't accurate. Because otherwise, in addition to coffee and donuts, this Robin's location just might have an oven full of songbirds.

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