Absurdity in Signage: Drink Up

I am ambivalent towards changeable text signs. And by that I mean the real meaning of ambivalent (i.e. of two minds), not the wrong meaning (i.e. apathetic) that is often used. You see, the signs are generally unattractive, although not nearly so unattractive as the ones that feature oversized neon-coloured lettering on a black background, my hatred for those burns with the fire of a thousand suns. The standard black/red text on white background signs, however, are a ready source of entertainment. Between sign guy incompetence, mischief, and of course, gravity, these signs just have a tendency to go wrong. And wrong is so often amusing.

Take this sign for example. Have Irving gas stations started serving shots of espresso and Turkish coffee perhaps? Or was there once a "1" before that "2", or maybe a "0" following it? Maybe they've gone really over the top, and it was both? Or maybe coffee is really, really expensive here?